Isobel Hill branding project
Brand identity created for isobelhill.com. The collection is comprised of hat boxes, swing tags, stickers and matching stationery
“Inspiration for the colour scheme came directly from one of my small gouache paintings. The painting features a combination of striking red areas amidst milky greens and pistachios. I wanted to capture this balance of bold and more subtle details throughout the identity design. To achieve this, I silk screen printed, using custom mixed bright red ink and chose to contrast it with a blind de-boss for both the postcards and swing tags. The blind de-boss adds a real texture and tangibility to the design, without being overwhelming or distracting from informational elements throughout the stationery” ...
Swing Tag The swing tag is made up of three elements. Firstly is the concertina care poster, which includes all relevant information on how to care for your garment. This neatly folds away to sit behind the frontal swing tag. In between, cloaking the care poster is a glassine packet- a recyclable material capable of protecting garments from any potential ink contamination. At the front is the main swing tag, which has been screen printed on the reverse in bright red ink and on the front it features a discreet blind de-boss
Hat Box The Isobel Hill hat box was designed with longevity and quality in mind, not only to serve as protective environment for your handmade hat but also to exist as a beautiful object in its own right, to sit on your shelf and not seem out of place but also to not be lost within other possessions. A subtle yet invited addition to your decor, to serve just as long as the hat on your head
Stickers The star sticker and sender sticker go hand in hand. The sender sticker features a scaled down ‘signature star’, with the rectangular shape designed to encase and wrap around shipping bags and boxes with ease. The bright red star sticker is slightly larger in size and its uses span from detailing on the hat box lid, securing pistachio tissue closed when wrapping the ‘Thirteen Hat’ to sealing closed Certificate of Authenticities for Original Artwork purchases
